About Us

We are passionate about keeping fit, having fun, connecting with friends & family and travelling the world. We travel for a living and know a thing or two about essential items you've just got to have with you at all times.         We just needed one more thing that was multi-purpose and worth valuable space in our carry-on, so we made these towels for that impromptu yoga or fitness session, a dip in the sea after a long flight or picnic with friends for a long overdue catch-up.

We believe in owning less and doing more. We love being able to bring our designs to you, so get out there and don't forget to share your pictures with us of how you are using your London Lido towels!

We've partnered with Pledger to donate 5% of all sales to three worthy charities. Rainbow Railroad, Just One Tree and The Black Curriculum.